The triviality system
65.55ر.س
Product description
Apart from collective media, television, contrary to that, is a force to strip the collective attribute: it separates the individuals who form the group and isolates them from each other, while simultaneously providing them with the same thing (content) at the same time and in likeness. We socially coexist through sharing a reality that we only consume in solitude. Thus, television produces a new social being, the "collective hermit crab": millions of them sit at the same time, separated, yet similar, enclosed in their cages like hermit crabs, not out of a desire to escape the world, but to be absolutely sure that they never, ever miss a scrap of any image that appears on the screen. And so, reality becomes refined, taken out of its context, framed, and prepared as it should be, delivered to our homes like a commodity, so that we do not need to experience or do it ourselves.
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