Marketing 6.0

Marketing 6.0

This is the book that puts you at the heart of the biggest transformation in the world of modern marketing. In this groundbreaking work, Professor Philip Kotler – a global marketing icon – guides you to understand how marketing has moved from being just digital and traditional tools to an immersive human experience that spans the physical and digital worlds.

The book focuses on the concept of Metamarketing , and explains in a practical way how marketers and entrepreneurs can leverage metaverse, extended reality, and the technologies that Generation Z and Alpha interact with daily, to build more relatable, impactful, and sustainable brands.

“Marketing 6.0” does not offer abstract theories, but rather puts in your hands a clear framework for understanding new consumer behavior, developing flexible business models, and balancing advanced technology with real human interaction.

An indispensable book for anyone working in marketing, management, or entrepreneurship, who is looking for a clear vision for the future, not temporary solutions.