Innovation and product strategy

Bag code: BUSMS107416024 Days: 4 days "Training day 4 hours" Time: 16 training hours. Targeted participants of the program: Marketing and public relations fields, product owners, communication officers, sales specialists, operational specialists, as well as all professionals who wish to gain a deeper understanding of the importance and role of product strategies and innovation, and how they can be designed and implemented to ensure revenue growth. Program overview: This program revolves around innovation and product strategy. (Definition – Types – Characteristics - Goals - Positives - Negatives .. etc.) and will be presented through the following units: First training unit: The importance of product strategy. Second training unit: Types of innovation processes. Third training unit: The nature of product strategy work. Fourth training unit: The concept of product pathways. Program objectives: To enable the trainee to understand what product innovation is. To mention the types of product innovation. To derive what business innovation is. To demonstrate the importance of product strategy. To apply the importance of thinking tools in the innovation process. To simulate the trainee’s understanding of the brainstorming strategy. To learn what strategic pathways are. To discuss the importance of business strategy. Program axes: First unit: (The importance of product strategy) What is product innovation? Types of product innovation. Second unit: (Types of innovation processes) What is business innovation? The importance of product strategy. Third unit: (The nature of product strategy work) The importance of thinking tools in the innovation process. The concept of brainstorming strategy. Fourth unit: (The concept of product pathways) What are strategic pathways? The importance of business strategy? Bag contents: PowerPoint 117, Trainer guide 92, Trainee guide 79, Activities 2, Introductory guide 4, References 4, Evaluation and data forms 6, Pre- and post-tests 6, Videos 3, Photos 10, Mind maps 1, Brochure 1. Bag contents: 12. Training bag model: Please click here to view the training bag model.