Marketing and event sponsorship

Bag code: HUMTT28630021 Days: 6 days "Today’s training: 5 hours" Time: 30 training hours Targeted participants: Employees in the tourism sector Program overview: This program revolves around marketing and event sponsorship (definition – types – characteristics – objectives – positives – negatives, etc.) and will be presented through the following units: First training unit: Introduction to Marketing Second training unit: Event Marketing Third training unit: Event Sponsorship Fourth training unit: Marketing Theories Fifth training unit: Marketing Communication Policies Sixth training unit: Tourism Marketing Program objectives: - To discuss the history of marketing, old and new. - To explain the trainee’s understanding of marketing. - To explain the trainee’s understanding of the tourism market. - To clarify the trainee’s understanding of supply and demand in tourism. - To discuss the trainee’s understanding of the marketing mix. - To understand the trainee’s understanding of event marketing. - To discuss the stages of the sales process. - To discuss the trainee’s understanding of offensive marketing strategies. - To understand the trainee’s knowledge of modern electronic marketing applications. First unit: (Introduction to Marketing) Old and new marketing. Definition of marketing. The role of marketing in business. Types of marketing. New directions in marketing. Second unit: (Event Marketing) Event marketing. Definition of the tourism market. Tourism supply and demand. Types of tourism markets. Third unit: (Event Sponsorship) Types of events. Planning and designing events. Elements of event management. Stages of event management. Factors for event success. Methods of event evaluation. Event organization skills. Fourth unit: (Marketing Theories) - Concept of marketing mix. - Tourism marketing mix. - Concept of promotion. - Definition of tourism promotion. - Modern electronic marketing strategies. Fifth unit: (Marketing Communication Policies) - Stages of the sales process. - Methods for successful travel and tourism marketing. Sixth unit: (Tourism Marketing) - Offensive marketing strategy. - Defensive marketing strategy. - Tourism conferences and exhibitions. - The marketing role of tourism exhibitions and conferences. Contents of the bag: PowerPoint: 85 Trainer’s guide: 141 Participant’s guide: 137 Introductory file: 4 Activity bag: 12 Mind maps: 1 Photos: 25 Videos: 12 References: 4 Participant data form: 3 Brochure: 1 Bag contents: 12 Training bag template: Please click here to view the training bag template