Public relations methods and their objectives

Bag code: ADMPRM51515021 Days: 5 days "Training day 3 hours" Time: 15 training hours. Targeted participants of the program: Public relations employees / managers / business owners. Program overview: This program revolves around methods of public relations and their objectives. (Definition – Types – Characteristics - Goals - Positives - Negatives .. etc.) It will be presented through the following units: First training unit: Methods of public relations and factors of their emergence. Second training unit: Reception staff and event management. Third training unit: How to increase product awareness and create interest. Fourth training unit: How to present information and enhance the brand. Fifth training unit: How to control the conversation and win clients. Program objectives: To enable the trainee to understand methods of public relations. To explain the trainee the factors that led to the emergence of public relations. To discuss the trainee employment fields in public relations. To summarize the trainee the tasks of reception staff. To realize the trainee who is the event management staff. To discuss the trainee what is the field of hospitality. To be aware of the trainee journalistic editing. To explain the trainee how to increase product awareness. To discuss the trainee the way to create interest. To understand the trainee how to present information. To explain the trainee how to motivate demand. To be aware of the trainee how to enhance brands. To discuss the trainee how to control the conversation. To summarize the trainee how to control the flow of information. To be aware of the trainee how to win clients. Program topics: First unit: (Methods of public relations and factors of their emergence) Methods of public relations. Factors that led to the emergence of public relations. Employment fields in public relations. Second unit: (Reception staff and event management) Tasks of reception staff. Event management staff. What is the field of hospitality. Third unit: (How to increase product awareness and create interest) Journalistic editing. How to increase product awareness. How to create interest. Fourth unit: (How to present information and enhance the brand) How to present information. Motivating demand. Enhancing brands. Fifth unit: (How to control the conversation and win clients) Controlling the conversation. How to control the flow of information. How to win clients. Bag contents: PowerPoint 156 Trainer guide 143 Trainee guide 127 Activities 12 Introductory guide 4 References 3 Evaluation and data forms 6 Pre- and post-test 6 Videos 3 Photos 15 Mind maps 1 Brochure 1 Bag contents 12 Training bag model Please click here to view the training bag model