Public relations and administrative process

Bag code: ADMPRM60515021 days: 5 days "Training day 3 hours" time: 15 training hours. Targeted participants of the program: managers, business owners, everyone interested in administrative work. Program overview: This program revolves around control in public relations and administrative process (definition – types – characteristics - objectives - positives - negatives .. etc). It will be presented through the following units: First training unit: The nature of public relations Second training unit: Principles of public relations Third training unit: Modern trends in public relations Fourth training unit: Successful public relations functions Fifth training unit: The role of public relations Sixth training unit: Tasks of public relations employees Seventh training unit: Problems of public relations. Program objectives: To enable the trainee to understand the concept of public relations To be aware of the origin of public relations To see the trainee's goals and principles of public relations To familiarize the trainee with the fields of public relations To realize the ethics in public relations To understand the public relations research To derive the steps of writing scientific research To explore the modern trends in public relations To know the theoretical approach to planning in public relations To see the steps of developing a public relations strategy To apply the steps of creating a successful public relations plan To understand the benefits of planning for public relations To be familiar with the obstacles to planning in public relations To explore useful applications for public relations officers To derive the relationship between public relations and the mental image To understand the importance of public relations in organizations To comprehend the tasks of public relations employees and the responsibilities of the public relations management To be aware of the role of public relations in managing problems and crises in the organization To identify the problems facing public relations To understand the public relations audience in the institution To see the public opinion and trends. Course topics: First training unit: (The nature of public relations): Concept of public relations The origin of public relations Goals and principles of public relations. Second training unit: (Principles of public relations): Fields of public relations Ethics in public relations Public relations research. Third training unit: (Modern trends in public relations): Steps of scientific research writing Modern trends in public relations Theoretical approach to planning in public relations. Fourth training unit: (Successful public relations functions): Steps of developing a public relations strategy Steps of creating a successful public relations plan What are the benefits of planning for public relations? Fifth training unit: (The role of public relations): Obstacles to planning in public relations Useful applications for public relations officers Public relations and the mental image. Sixth training unit: (Tasks of public relations employees): The importance of public relations in organizations Tasks of public relations employees and responsibilities of the public relations management The role of public relations in managing problems and crises in the organization. Seventh training unit: (Problems of public relations): Problems facing public relations Public relations audience in the institution Public opinion and trends. Bag contents: PowerPoint 195 Trainer's guide 188 Trainee's guide 165 Activities 10 Introductory guide 4 References 6 Evaluation forms and data 6 Pre- and post-test 6 Videos 10 Photos 10 Mind maps 1 Brochure 1 Bag contents 12 Please click here to view the training bag model.