Marketing and publicity in public relations

Bag code: ADMPRM54721021 The offers do not include it Days: 7 days "Training day 3 hours" Time: 21 training hours Targeted participants of the program: managers, business owners, anyone interested in administrative work Overview of the program: This program revolves around marketing and advertising in public relations (definition – types – characteristics – objectives – positives – negatives .. etc). It will be presented through the following units: First training unit: the relationship between public relations and marketing Second training unit: the role of public relations Third training unit: electronic marketing Fourth training unit: marketing plan Fifth training unit: relationship with clients Sixth training unit: the essence of advertising and publicity Seventh training unit: marketing in companies Program objectives: To enable the trainee to understand marketing and public relations To help the trainee understand marketing, public relations, and their relationship To enable the trainee to explain advertising and public relations To familiarize the trainee with the role of public relations in marketing mechanisms To clarify for the trainee what electronic marketing is To make the trainee aware of the importance of marketing To list the trainee the types of marketing To help the trainee recognize the advantages and disadvantages of marketing To teach the trainee how to develop a marketing plan To understand the trainee how to build successful relationships with clients To familiarize the trainee with promotion and advertising To make the trainee aware of the impact of marketing on Arab countries To introduce the trainee to marketing strategies To differentiate the trainee between advertising and publicity To specify the tasks of the marketing department in companies To familiarize the trainee with electronic websites Program topics: First unit: (The relationship between public relations and marketing): Marketing and public relations Marketing, public relations, and their relationship Second unit: (The role of public relations): Advertising and public relations The role of public relations in marketing mechanisms Third unit: (Electronic marketing): Electronic marketing Importance of marketing Types of marketing Fourth unit: (Marketing plan): Advantages and disadvantages of marketing How to develop a marketing plan Fifth unit: (Relationship with clients): The marketer Building successful relationships with clients Promotion and advertising Sixth unit: (The essence of advertising and publicity): Marketing mix The impact of marketing on Arab countries Marketing strategies Advertising and publicity Types of advertising and publicity Seventh unit: (Marketing in companies): The difference between advertising and publicity Tasks of the marketing department in companies Electronic websites Bag contents: PowerPoint 179 Trainer’s guide 204 Trainee’s guide 202 Activities 12 Introductory guide 4 References 2 Evaluation and data forms 6 Pre- and post-tests 6 Videos 12 Photos 15 Mind maps 1 Brochure 1 Bag contents: The training bag model Please click here to view the training bag model