Strategic marketing plan

Bag code: BUSMS103520024 Days: 5 days "Training day 4 hours" Time: 20 training hours. Targeted participants: Marketing managers and marketing officials in companies and institutions. Program overview: This program revolves around the strategic marketing plan. (Definition – Types – Characteristics – Goals – Positives – Negatives .. etc.) and will be presented through the following units: First training unit: Marketing strategy. Second training unit: Best practices of the marketing plan. Third training unit: What is a marketing plan. Fourth training unit: Digital marketing. Fifth training unit: The importance of customer relationship management in achieving marketing success. Program objectives: To enable the trainee to understand the marketing strategy. To help the trainee learn the best practices of the marketing plan. To discuss the trainee’s marketing plan. To understand digital marketing. Program topics: Unit one: (Marketing strategy) What is a marketing strategy. Types of marketing strategies. Steps to create a great marketing strategy. Unit two: (Best practices of the marketing plan) Best practices of the marketing plan. What is meant by marketing strategy. What the marketing strategy includes. Unit three: (Marketing plan) What is a marketing plan. Types of marketing plans. Characteristics of the marketing strategy. Unit four: (Digital marketing) Digital marketing. Digital marketing strategies within the framework of the overall strategic marketing plan. Challenges and opportunities related to international marketing. Unit five: (The importance of customer relationship management in achieving marketing success) The importance of customer relationship management in achieving marketing success. CRM strategies within the strategic marketing plan to improve customer experience and increase loyalty. The role of social marketing in building the brand and enhancing reputation. Package contents: PowerPoint 147, Trainer’s guide 119, Trainee’s guide 106, Activities 10, Introductory guide 4, References 4, Evaluation and data forms 6, Pre- and post-test 6, Videos 10, Photos 10, Mind maps 1, Brochure 1. Package contents: 12. The training package model. Kindly click here to view the training package model.