Certified specialist in public relations

Bag code: ADMPRM94315024 Days: 3 days "Today’s training 5 hours" Time: 15 training hours. Targeted participants of the program: Public relations employees and those wishing to acquire effective communication skills. About the program: This program revolves around the certified public relations specialist (definition – types – characteristics – objectives – positives – negatives .. etc.) and will be presented through the following units: First training unit: The nature and development of public relations. Second training unit: Tasks and functions of public relations. Third training unit: The impact of public relations on the organization. Program objectives: To enable the trainee to understand the concept of public relations. To teach the trainee the historical development of public relations. To have the trainee apply public relations strategies. To discuss the importance of managing public relations with the trainee. To have the trainee extract the objectives of public relations. To discuss the trainee the practical fields of public relations. To have the trainee learn how to create a public relations plan. Program topics: First unit: (The nature and development of public relations) Concept of public relations. Historical evolution of public relations. Public relations strategies. The importance of managing public relations. Objectives of public relations. Second unit: (Tasks and functions of public relations) Principles of public relations. Tasks of public relations. Functions of public relations. Public relations specialist. Third unit: (The impact of public relations on the organization) Practical fields of public relations. How to create a public relations plan. The role of public relations in achieving harmony between institutions and the public. Problems faced by the role of public relations. Contents of the bag: PowerPoint 94 Trainer’s guide 94 Trainee’s guide 84 Activities 6 Introductory guide 4 References 3 Evaluation and data forms 6 Pre- and post-test 6 Videos 6 Photos 10 Mind maps 1 Brochure 1 Bag contents 12 Please click here to view the training bag model