Organization in public relations management

Bag code: ADMPRM56515021 Days: 5 days "Training day 3 hours" Time: 15 training hours. Targeted participants: employees / managers / business owners. Program overview: This program revolves around organization in public relations management (definition – types – characteristics – objectives – positives – negatives .. etc.) and will be presented through the following units: First training unit: The nature of organization Second training unit: Public relations Third training unit: Organizational culture Fourth training unit: Organizational values Fifth training unit: Performance indicators Program objectives: To enable the trainee to understand the concept and importance of organization To recognize the types of organization To understand how to organize public relations management To explain the trainee the methods of organizing the work of public relations management To understand the trainee the importance of the organizational function for public relations management To apply the trainee activities of public relations forming its programs To clarify the trainee the system and organization To recognize the trainee the organizational culture To recognize the trainee the organizational values and their impact on job performance To recognize the trainee the characteristics of organizational values To determine what digital public relations are To understand the trainee the difference between digital public relations and traditional public relations To recognize the trainee the internet network Program axes: First unit: (The nature of organization) Concept of organization and its importance Types of organization Organization of public relations management Second unit: (Public relations) Methods of organizing the work of public relations management Importance of the organizational function for public relations management Activities of public relations forming its programs Third unit: (Organizational culture) System and organization Organization: principles, and main objectives Organizational culture Fourth unit: (Organizational values) Impact of organizational culture on job integration Organizational values and their effect on job performance Characteristics of organizational values What are digital public relations? Fifth unit: (Performance indicators) The difference between digital public relations and traditional public relations Key Performance Indicators (KPIs): What they are and how to use them Internet network Bag contents: PowerPoint 127 Trainer's guide 142 Trainee's guide 139 Activities 12 Introductory guide 4 References 4 Evaluation forms and data 6 Pre- and post-test 6 Videos 10 Photos 10 Mind maps 1 Brochure 1 Bag contents 12 Please click here to view the training bag model