Marketing mix

Bag code: BUSMS8113021 Days: One day Training session: One and a half hours Time: 3 training hours Targeted participants: Marketing, Sales, Customer Service Program overview: This program revolves around the marketing mix (definition – types – characteristics – objectives – advantages – disadvantages .. etc.) and will be presented through the following unit: Training unit: The marketing mix Program objectives: - To discuss with the trainee the definition and origin of the marketing mix - To let the trainee try the elements of the marketing mix and its types 4P's, 7P's, and 4C's - To make the trainee aware of the concept of SWOT analysis and its importance - To have the trainee follow the elements of SWOT analysis Program topics: Training unit: (The marketing mix) - Definition and origin of the marketing mix - Elements of the marketing mix and its types 4P's, 7P's, and 4C's - The concept of SWOT analysis and its importance - Elements of SWOT analysis Contents of the bag: - PowerPoint 45 - Trainer's guide 38 - Trainee guide 34 - Activities 2 - Introductory guide 4 - References 4 - Evaluation forms and data 6 - Pre- and post-test 6 - Videos 2 - Photos 5 - Mind maps 1 - Brochure 1 Bag contents: 12 Please click here to view the training bag model