Personal brand

Bag code: TRSD28028025 Days: Two days "Today’s training: 4 hours" Time: 8 training hours Target audience: Business owners Program overview: This program revolves around personal branding (definition – types – characteristics – goals – positives – negatives .. etc.) and will be presented through the following units: First training unit: Personal Brand Second training unit: Success of the Personal Brand Program objectives: • To introduce the trainee to personal branding. • To make the trainee aware of the basics of personal branding. • To familiarize the trainee with the digital presence of the personal brand. • To discuss with the trainee how to build a personal brand. Program topics: First unit: (Personal Brand) Personal Brand • Definition of personal brand • Importance of personal brand • Goals of personal brand Basics of building a personal brand • Elements of building a personal brand • Steps to build a personal brand Personal brand management strategy • Meaning of personal brand management • Main objectives of personal brand management • Building a personal brand strategy Challenges of personal brand management • Most prominent challenges of managing a personal brand • How to face challenges in personal brand management • Strategies to overcome challenges Second unit: (Success of the personal brand) Digital presence of the personal brand • Concept of digital presence of the personal brand • Importance of a strong digital presence • Elements of building an effective digital presence • Challenges of digital presence • Strategies for developing digital presence Psychological and personal factors affecting the personal brand • Psychological factors influencing the personal brand • Personal factors influencing the personal brand • Overcoming psychological and personal factors affecting the personal brand Measures of success for the personal brand • Components of successful personal branding • Indicators of personal brand success Tips for building a personal brand • Tips for building a personal brand • Examples of successful personal brands Contents of the training kit: PowerPoint 100 Trainer’s guide 70 Trainee’s guide 68 Activities 4 Introductory guide 4 References 3 Evaluation and data forms 6 Pre- and post-assessment tests 6 Videos 4 Images 10 Mind maps 1 Brochure 1 Contents of the kit: 12 Click here to view the training kit model.