Language in the world of marketing - how language and choice of words affect your business

Translation and presentation: Ms. Al-Jawhara bint Maqad Al-Otaibi Number of pages: 64 pages Size: 14 by 21 cm Download the overview: From here As long as a person is influenced by words and acts according to what they suggest and the meanings they form in their mind, then interacts with their reality accordingly, the one who masters the art of words will be able to shape the reality of humanity. In our modern era, it has become known that using language to influence and attract the attention of the public to achieve a specific goal has become a real phenomenon. Today, we have political language to serve diplomatic protocols and political maneuvers, media language based on studying the psychology of viewers, and marketing language aimed at attracting consumers' attention and creating a sense of loyalty among them. To achieve this kind of influence, mastery of the so-called art of persuasion is necessary, which has become one of the most important functions of language. The ability to persuade has become an extension of the power of influence and control, and all of this requires knowledge of effective linguistic tools in the process of persuasion. Ms. Al-Jawhara bint Maqad Al-Otaibi