Overcome the challenges of the era

The book talks about the concept of "framing" which is the creation of a mental model that enables us to see patterns, predict how things will develop, and understand new situations. Frames guide the decisions and outcomes we achieve, and people have long focused on traits like memory and thinking, leaving framing aside and ignoring it. But with the improvement of computer performance in some of those cognitive tasks, framing emerges as a crucial function, and only humans can do it. This book is the first guide to mastering this innate human ability. The authors also clarify how framing is not just a means to improve how we make decisions in the age of algorithms, and they explain that it is an important tool for human survival during times of social upheaval, raising several questions such as: Why is the advice to "think outside the box" considered ineffective? How did Spotify beat Apple by re-framing music as an experience? And how did the hashtag #MeToo on Twitter reshape the concept of sexual assault? Authors: Kenneth Cukier, Victor Mayer-Schönberger, Frances de Véricourt Number of pages: 276