Marketing chaos - Scott Miller

Marketing Chaos by Scott Miller ... a major advisor of Franklin Covey and the author of the best-selling book according to The Wall Street Journal in the latest guidebook written from the series "From Chaos to Success" about thirty professional obstacles you may face during marketing your brand and how to turn it into gains at the entire company level. Every success story begins with a journey. The book "Marketing Chaos" shares a professional journey full of lessons learned, through thirty chapters. This book is designed to prepare you to face many challenges that are inevitable, whether you are establishing a new company or are a brand manager trying to discover the best direct marketing strategy or trying to position your brand in a niche market, or trying to regain your job as a marketing manager. Avoid marketing chaos and anticipate success. Each chapter contains practical lessons that teach you the importance of marketing your brand in business development.