Eloquence and communication across cultures

Book title: Rhetoric and Communication Across Cultures Author: Dr. Emad Abdul Latif Publisher: Shahriyar Book classification: Literature Number of pages: 144 About the book: There are two goals for this book; the first practical one is diagnosing linguistic and rhetorical problems that hinder or spoil Arab-Western communication, identifying the roots of these problems and the causes leading to them, and proposing some practical solutions to overcome or reduce their negative impact. This is achieved by benefiting from accumulated academic knowledge about the success or failure of communication between different cultures in general and between Arabs and Westerners in particular, and attempting to draw a map of the necessary knowledge that communication planners, evaluators, and participants with the West need. The second goal, which is theoretical, is to attempt to establish a theoretical foundation for some aspects of similarity and difference between the Arabic language and Arab culture on one hand, and Western languages and cultures — especially the English language and Anglo-American culture — on the other. This theoretical foundation, which combines rhetorical, discursive, and communicative elements, seems to be of decisive importance.