Crossing the gap

Book name: Crossing the Chasm Author: Geoffrey Moore Publisher: Juice Books Book classification: Self-development Number of pages: 280 About the book: "In Crossing the Chasm, Geoffrey Moore shows that the adoption cycle of technologies - which begins with innovators, then early adopters, then the early majority, then the late majority, and finally the laggards - includes a huge gap between early adopters and the early majority. While early adopters are willing to sacrifice to gain the advantage of being first, the early majority waits until they are sure that the technology truly improves productivity. The challenge faced by innovators and marketers is to narrow the gap and accelerate the adoption of the technology across all segments as much as possible."