Social physics how can social networks - Alex Pentland

Number of pages: 407 Publisher: Dar Satoro Book description: Social physics is a quantitative social science that describes reliable mathematical correlations between information and the transfer of ideas from one side and people's behavior from the other side. This type of physics helps us understand how ideas transfer from one person to another through the mechanism of social learning, and how ideas ultimately lead to the formation of norms, productivity, and creative outcomes.