E-commerce

Bag code: BUSMS9315021 Days: 3 days "Training day 3 hours" Time: 9 training hours Targeted participants: Everyone interested in the field of marketing Program overview: This program revolves around e-commerce (definition – types – characteristics – objectives – positives – negatives .. etc) and will be presented through the following units: First training unit: Concept of e-commerce Second training unit: Electronic marketing Third training unit: Impact of marketing Program objectives: - That the trainee understands what is meant by e-commerce - That the trainee understands the types of e-commerce - That the trainee infers the impact of e-commerce on individual lifestyle - That the trainee recognizes electronic marketers - That the trainee learns success skills in electronic marketing - That the trainee is familiar with online marketing - That the trainee understands the impact of the internet on the marketing mix - That the trainee knows how to market a product online - That the trainee understands how to design a website Program themes: First unit: (Concept of e-commerce) - The meaning of e-commerce - Types of e-commerce - The impact of e-commerce on individual lifestyle Second unit: (Electronic marketing) - Electronic marketers - Success skills in electronic marketing - Online marketing Third unit: (Impact of marketing) - The impact of the internet on the marketing mix - How to market a product online - Website design Bag contents: PowerPoint 95 Trainer's guide 101 Trainee guide 91 Activities 4 Introductory guide 4 References 4 Evaluation forms and data 6 Pre- and post-test 6 Videos 6 Images 10 Mind maps 1 Brochure 1 Bag contents 12 Please click here to view the training bag model