Organization in public relations management

Bag code: ADMPRM56515021 Days: 5 days "Today’s training: 3 hours" Time: 15 training hours Targeted participants: employees / managers / business owners Program overview: This program revolves around organization in public relations (definition – types – characteristics – objectives – positives – negatives .. etc) It will be presented through the following units: First training unit: The essence of organization Second training unit: Public relations Third training unit: Organizational culture Fourth training unit: Organizational values Fifth training unit: Performance indicators Program objectives: For the trainee to understand the concept of organization and its importance For the trainee to recognize types of organization For the trainee to understand how to organize public relations management For the trainee to explain methods of organizing the work of public relations management For the trainee to understand the importance of the organizational function in public relations management For the trainee to apply public relations activities as part of their programs For the trainee to clarify the system and organization For the trainee to recognize organizational culture For the trainee to understand organizational values and their impact on job performance For the trainee to recognize the characteristics of organizational values For the trainee to determine what are digital public relations? For the trainee to grasp the difference between digital public relations and traditional public relations For the trainee to understand the internet network Program topics: First unit: (The essence of organization) Concept of organization and its importance Types of organization Organization of public relations management Second unit: (Public relations) Methods of organizing the work of public relations management Importance of the organizational function in public relations management Public relations activities forming its programs Third unit: (Organizational culture) System and organization Organization: principles and main objectives Organizational culture Fourth unit: (Organizational values) Impact of organizational culture on job integration Organizational values and their effect on job performance Characteristics of organizational values What are digital public relations? Fifth unit: (Performance indicators) Difference between digital public relations and traditional public relations Key Performance Indicators (KPIs): what they are and how to use them Internet network Bag contents: PowerPoint 127 Trainer guide 142 Trainee guide 139 Activities 12 Introductory guide 4 References 4 Evaluation and data forms 6 Pre- and post-assessment 6 Videos 10 Photos 10 Mind maps 1 Brochure 1 Bag contents: Training bag model Please click here to view the training bag model