Effective digital content

Bag code: BUSMS113312024 Days: 3 days "Training day 4 hours" Time: 12 training hours Targeted participants: beginner content creators / small and medium-sized companies / marketing employees Program overview: This program revolves around effective digital content (definition – types – characteristics – objectives – advantages – disadvantages .. etc.) and will be presented through the following units: Unit 1: Creative steps for digital content creation Unit 2: Writing digital content via websites Unit 3: Data analysis, social listening, and measuring digital engagement Program objectives: To enable the trainee to recognize creative steps for digital content creation. To understand the trainee media presentation skills. To discuss the trainee data analysis, social listening, and measuring digital engagement. Program topics: First training unit: (Creative steps for digital content creation) Creative steps for digital content creation. What is digital content? Importance of digital content creation. The 7 main steps to follow for digital content creation. Types of digital content and their importance. Importance of digital content. Steps of digital content creation. Content creation mechanisms. Elements of digital content marketing strategy. Branding guidelines: Second training unit: (Writing digital content via websites) Writing digital content via websites. How to write digital content? Goals of digital content writing include: Writing effective content across social media platforms. What is meant by content creation on social media? Skills for writing effective content. SEO rules for improving search results: Third training unit: (Data analysis, social listening, and measuring digital engagement) Data analysis, social listening, and measuring digital engagement. Concept of social media data analysis. Importance of social media data analysis. Challenges of social media data analysis. What is quantitative data analysis? Text data analysis techniques. What is visual data analysis? What is behavior and engagement analysis? What is sentiment and view analysis? The role of digital solutions in reaching and targeting audiences. Importance of audience research. Demographic targeting strategies. Psychographic targeting strategies. Geographic targeting strategies. Bag contents: PowerPoint 110 Trainer guide 86 Trainee guide 76 Activities 6 Introductory guide 6 References 5 Evaluation and data forms 6 Pre- and post-test 6 Videos 6 Images 10 Mind maps 1 Brochure 1 Bag contents 12 Training bag template Please click here to view the training bag template