Modern promotion strategies

Bag code: BUSMS2226021 Days: Two days "Training day 3 hours" Time: 6 training hours Targeted participants: - Those responsible for advertising and promotion operations - Those working in public relations and marketing arts - Those responsible for electronic communications in institutions - Anyone requiring general, financial, or marketing dealings About the program: This program revolves around the concept of promotion, its importance, objectives, methods, components, strategies, success ways, the concept of direct promotion, its advantages, etc. Program objectives: - Understand the concept of promotion, its importance, and objectives - Know effective promotion methods and components - Understand effective promotion strategies - Know the concept of direct promotion - Learn how direct promotion is carried out - Understand the advantages of direct promotion - Know the principles of promotion in the context of globalization Program topics: - Unit One: - Concept of promotion - Importance of promotion - Promotion objectives - Promotional message - Effective promotion methods - Components of the promotional mix - Unit Two: - Effective promotion strategies - How to develop effective promotion strategies - Ways to succeed in promotion strategies - Unit Three: - Direct promotion - How direct promotion is conducted - Advantages of direct promotion - Promotion via the internet - Advantages of electronic promotion - Advantages of advertising on the internet - Unit Four: - Promotion and globalization - Main principles of dealing in the international environment - Future expectations for online promotion - Secrets of Japanese success in promotion - Markets entered by the Japanese - Marketing principles among the Japanese Contents of the bag: - PowerPoint: 75 - Trainer's guide: 56 - Trainee's guide: 49 - Activities: 6 - Introductory guide: 4 - References: 3 - Evaluation and data forms: 6 - Pre- and post-test: 6 - Videos: 3 - Photos: 10 - Mind maps: 1 - Brochure: 1 Bag contents: 12 **Please click here to view the training bag model**