Media Campaign Planning

Bag code: ELP93312025 About the program: This program is about Media Campaign Planning It will be presented through the following topics: The first topic: strategic marketing The second topic: strategic marketing and a marketing strategy The third topic: competitive environment analysis Program Goals: The trainee will know what is strategic marketing? The trainee will deduce the benefits of strategic marketing The trainee will explore the difference between strategic marketing and marketing strategy The trainee will understand what is the difference between marketing and strategic marketing? The trainee will know what are the five steps of the strategic marketing process? The trainee will discuss what is competitive environment analysis Program Axes: First Unit: strategic marketing What is strategic marketing? Benefits of strategic marketing Second Unit: strategic marketing and a marketing strategy Difference between strategic marketing and a marketing strategy What Is the Distinction Between Marketing and Strategic Marketing? Third Unit: competitive environment analysis What Are the Five Steps of the Strategic Marketing Process? What is competitive environment analysis The Target Audience of the Program: Marketers Managers business owners Duration: 12 training hours Days: 3 days Contents of the training packages: Flyer 1 PowerPoint Presentation 8 ID Guide 4 Activities Guide 6 Mind Maps 1 Coach’s Guide 69 Trainee's Guide 60 Images 10 Videos 6 References 3 Trainee data form 3 Contents of the training packages Please click here to view the training package model