Marketing and event sponsorship

Bag code: HUMTT28630021 Days: 6 days "Today’s training: 5 hours" Time: 30 training hours Targeted participants: workers in the tourism sector Program overview: This program revolves around marketing and event sponsorship (definition – types – characteristics – objectives – positives – negatives... etc.) and will be presented through the following units: First training unit: Introduction to Marketing Second training unit: Event Marketing Third training unit: Event Sponsorship Fourth training unit: Marketing Theories Fifth training unit: Marketing Communication Policies Sixth training unit: Tourism Marketing Program objectives: To discuss the history of marketing, old and new. To explain the definition of marketing. To explain the definition of the tourism market. To summarize the supply and demand in tourism. To discuss the concept of the marketing mix. To understand the definition of event marketing. To discuss the stages of the sales process. To discuss the offensive marketing strategy. To understand modern applications of electronic marketing. First unit: (Introduction to Marketing) Old and new marketing. Definition of marketing. The role of marketing in business. Types of marketing. New directions in marketing. Second unit: (Event Marketing) Event marketing. Definition of the tourism market. Tourism supply and demand. Types of tourism markets. Third unit: (Event Sponsorship) Types of events. Planning and designing events. Elements of event management. Stages of event management. Factors for successful events. Method of evaluating events. Event organization skills. Fourth unit: (Marketing Theories)  Concept of the marketing mix.  Tourism marketing mix.  Concept of promotion.  Definition of tourism promotion.  Modern electronic marketing strategies. Fifth unit: (Marketing Communication Policies)  Stages of the sales process.  Methods for successful travel and tourism marketing. Sixth unit: (Tourism Marketing)  Offensive marketing strategy.  Defensive marketing strategy.  Tourism conferences and exhibitions.  The marketing role of tourism exhibitions and conferences. Bag contents: PowerPoint 85 Trainer’s guide 141 Participant’s guide 137 Profile file 4 Activities bag 12 Mind maps 1 Photos 25 Videos 12 References 4 Participant data form 3 Brochure 1 Bag contents 12 Training bag template Please click here to view the training bag template