The psychology of media influence how do campaigns shape our decisions?

Bag code: ADMPRM11528025 Days: Two days "Today’s training: 4 hours" Time: 8 training hours Target audience of the program: students and researchers in media and psychology - content creators and marketers - the general public working in public relations - human development trainers - families and educators Program overview: This program revolves around the psychology of media influence (definition – types – characteristics – objectives – positives – negatives .. etc.) and will be presented through the following units: First training unit: The influence of media on us.. and how to deal with it? Second training unit: A journey inside the receiver’s mind: how are we influenced by media and how do we protect ourselves? Program objectives: - To enable the trainee to understand the definition of the psychology of media influence - To teach the trainee how to protect himself from misinformation - To distinguish the trainee between fake news and real news - To analyze how our minds are affected by misleading information Program topics: First unit: (The influence of media on us.. and how to deal with it?) What is the psychology of media influence? • Definition of the psychology of media influence • Examples of psychology in advertising • What is media influence? • How does media influence work? • The importance of media in achieving social communication How does media use persuasion and emotion to influence the audience? • The role of media in society • The psychology of media persuasion and mechanisms of influence on the audience • The role of emotional and symbolic content in shaping media behavior • Challenges faced by media in society How does the mind get affected by media content? • How do audiences think? • Methods of mind manipulation in contemporary media • How to protect your awareness from media manipulation? • How to find the truth? Why does media influence us? And how do we protect ourselves from misinformation? • Why do we respond more to words and images than to facts? • How to avoid falling into the trap of media manipulation? Second unit: (A journey inside the receiver’s mind: how are we influenced by media and how do we protect ourselves?) How does media address our subconscious mind? • How do hidden messages in media manipulate our minds? • Creating subconscious programming • Hidden messages through screens Psychology of fake news: how are our minds affected by misleading information? • Why do we easily believe misleading information? How does artificial intelligence change the psychology of advertising and influence decisions? • How AI is used to understand and improve advertisements • The impact of AI on the psychology of advertising How do you evaluate news and verify the credibility of media content? • The increasing problem of fake news: how to distinguish truth from misinformation? • Why is it important to understand how to detect fake news? • How to avoid fake news? Contents of the PowerPoint bag: - 100 trainer guide - 67 trainee guide - 65 activities - 4 introductory guides - 3 references - 6 evaluation and data forms - 6 pre- and post-tests - 4 videos - 15 images - 1 mind map - 1 brochure Bag contents: 12 Click here to view the training bag model.