Promoting purposeful content (podcast as a model)

Bag code: BUSMS8415021 Days: One day Training session: Two and a half hours Time: 5 training hours Targeted participants: Marketing, sales, and customer service Program overview: This program revolves around promoting purposeful content (podcast as a model) (definition – types – characteristics – objectives – positives – negatives .. etc.) It will be presented through the following unit: Training unit: The essence of promotion Program objectives: To understand what promotion is To explain how trainees promote products and sales To identify purposeful content To discuss how trainees build purposeful content To clarify what is a podcast To explain how to start a podcast Program topics: Training unit: (The essence of promotion) What is promotion? Product and sales promotion Purposeful content How to build purposeful content What is a podcast? How to start a podcast? Bag contents: PowerPoint 45 Trainer's guide 51 Trainee's guide 44 Activities 2 Introductory guide 4 References 4 Evaluation and data forms 6 Pre- and post-test 6 Videos 2 Images 5 Mind maps 1 Brochure 1 Bag contents: 12 Training bag model Please click here to view the training bag model