Strategic Communications

Bag code: ELP9715025Days: 1 days: 1 days: 5 training hours The Target Audience of the Program: • Communication and PR professionals • Marketing and branding specialists • Corporate strategy teams • Organizational leaders and managers • Government and NGO communication officers • Anyone involved in shaping public perception, brand image, or internal communication strategies About the program: This program is about Strategic Communications It will be presented through the following topics: The Unit: Strategic Communications Program Goals: By the end of this unit, participants will be able to: 1. Define strategic communication and distinguish it from general communication practices. 2. Understand the core purpose of strategic communication in aligning messaging with organizational goals. 3. Trace the evolution of strategic communication across traditional and modern contexts. 4. Explore the impact of digital tools and platforms on strategic communication efforts. 5. Analyze current trends and challenges in strategic communication, including audience fragmentation, media convergence, and real-time engagement. 6. Develop strategic communication plans that are data-driven, audience-focused, and adaptable to the digital era. Program Axes: The Unit 1: Strategic Communications What is strategic communication? What is the purpose of strategic communication? How has strategic communications evolved? Strategic communication in the digital era How strategic communication is changing today Contents of the training packages: PowerPoint Presentation 28 Coach’s Guide 31 Trainee's Guide 26 Activities Guide 2 ID Guide 3 References 3 Trainee data form 4 Videos 2 Images 10 Mind Maps 1 Flyer 1 Contents of the training packages 12 Please click here to view the training package model