Handicraft marketing

Bag code: BUSMS3715021 Days: Training day Time: 5 training hours Targeted participants of the program: Men and women working and non-working Program overview: This program revolves around the craft marketing course (definition – types – characteristics – objectives – positives – negatives .. etc.) and will be presented through the following units: Training unit: Craft marketing course Program objectives: - To introduce the trainee to the Ministry of Culture's interest in the Kingdom of Saudi Arabia in crafts and hand industries. - To see the trainee assigning the craft and hand industries task in the Kingdom to the Heritage Authority affiliated with the Ministry of Culture. - To understand the trainee a brief about Baraq (the national program for crafts and traditional industries). - To realize the trainee a brief about the national platform for crafts and hand industries. - To see the trainee how to be a member of the national platform for crafts and hand industries. - To familiarize the trainee with crafts as an economic driver and job creator. - To understand who the craftsman is. - To understand how to innovate in crafts. - To be aware of how to be distinguished professionally. - To see the trainee how to design shields and gifts from crafts. - To learn how to talk about yourself. - To practice a practical exercise on how to talk about oneself. - To apply how to talk about your craft. - To execute a practical exercise on how to talk about your craft. - To learn how your craft is produced. - To understand how to price your craft. - To realize how to distinguish your craft. - To master how to distribute your craft. - To be aware of how to market your craft inside Saudi Arabia. - To know how to market your craft outside Saudi Arabia. - To mention crafts and marketing Saudi culture domestically and internationally. - To familiarize with marketing crafts through traditional methods, their advantages and disadvantages. - To understand marketing crafts through modern methods, their advantages and disadvantages. - To practice marketing crafts via social media, including its ease, difficulty, how to have an account, its advantages and disadvantages, and its cost. - To choose the appropriate method for marketing your craft. - To employ the easiest and cheapest method for marketing your craft. - To be interested in participating in events, occasions, and festivals to market your craft. - To practice exercises on the final sale of the craft. Program topics: Training unit: (Craft marketing course) - Introduction to the Ministry of Culture's interest in crafts and hand industries in the Kingdom of Saudi Arabia. - Assigning the craft and hand industries task in the Kingdom to the Heritage Authority affiliated with the Ministry of Culture. - Brief about Baraq (the national program for crafts and traditional industries). - Brief about the national platform for crafts and hand industries. - How to be a member of the national platform for crafts and hand industries. - Crafts as an economic driver and job creator. - Who is the craftsman? - How to innovate in crafts. - How to be distinguished professionally. - How to design shields and gifts from crafts. - How to talk about yourself. - Practical exercise on how to talk about oneself. - How to talk about your craft. - Practical exercise on how to talk about your craft. - How your craft is produced. - How to price your craft. - How to distinguish your craft. - How to distribute your craft. - How to market your craft inside Saudi Arabia. - How to market your craft outside Saudi Arabia. - Crafts and marketing Saudi culture domestically and internationally. - Marketing crafts through traditional methods, their advantages and disadvantages. - Marketing crafts through modern methods, their advantages and disadvantages. - Marketing crafts via social media, including its ease, difficulty, how to have an account, its advantages and disadvantages, and its cost. - Choosing the appropriate means to market your craft. - Choosing the easiest and cheapest means to market your craft. - How to participate in events, occasions, and festivals to market your craft. - Exercises on the final sale of the craft. Bag contents: - PowerPoint 59 - Trainer guide 69 - Trainee guide 62 - Activities 4 - Introductory guide 4 - References 3 - Evaluation and data forms 6 - Pre- and post-test 6 - Videos 4 - Photos 10 - Mind maps 1 - Brochure 1 Bag contents 12 Training bag model: Please click here to view the training bag model