Marketing and sales in the hospitality industry

Bag code: HUMTT3839021 Days: 3 days "Today’s training: 3 hours" Time: 9 hours of training Targeted participants of the program: • Those interested in tourism and hospitality • Travel and trip enthusiasts • Students of tourism and hospitality colleges Program overview: This program revolves around marketing and sales in the hospitality industry (definition – types – characteristics – objectives – positives – negatives .. etc.). It will be presented through the following units: First training unit: Legal systems for the hospitality and tourism industry Second training unit: Marketing strategies for hotels and tourism establishments Third training unit: Developing relationships with guests and clients Program objectives: • To enable the trainee to analyze the market and competition in the hospitality industry • To explain sales management and developing relationships with guests and clients • To discuss how to design and implement marketing strategies for hotels and tourism establishments • To familiarize the trainee with using social media and advertising in the hospitality industry • To introduce the trainee to brand management and developing the visual identity of hotels and tourism establishments • To discuss data analysis and financial and administrative reports to improve performance in marketing and sales Program topics: First training unit: (Developing relationships with guests and clients): • Market and competition analysis in the hospitality industry • Sales management and developing relationships with guests and clients Second training unit: (Marketing strategies for hotels and tourism establishments): • Designing and implementing marketing strategies for hotels and tourism establishments • Using social media and advertising in the hospitality industry Third training unit: (Data and financial reports): • Brand management and developing the visual identity of hotels and tourism establishments • Data analysis and financial and administrative reports to improve performance in marketing and sales Bag contents: PowerPoint 98 Trainer’s guide 93 Trainee’s guide 83 Profile file 3 Activities bag 6 Mind maps 1 Photos 10 Videos 6 References 6 Trainee data form 3 Brochure 1 Bag contents 12 Training bag template Please click here to view the training bag template