The nature of modern management

Bag code: ADMAD219416024 The Modern Management Essence Bag offers an integrated training program aimed at empowering managers and department heads to understand and apply modern management concepts in the work environment. The program covers project management, innovation, relationship and knowledge management, in addition to digital marketing and performance management, thereby enhancing strategic efficiency and supporting institutional development. Objectives of the Modern Management Essence Program - To familiarize the trainee with the concept of modern management and its various fields - To acquaint the trainee with the basics of human resources management and its role in development - To derive the trainee's understanding of project management and its application methods - To analyze the trainee's management of innovation and entrepreneurship within organizations - To discuss the trainee's relationship management with clients and its importance - To define the trainee's knowledge management and its impact on institutional performance - To emphasize the importance of digital marketing management - To enable the trainee to efficiently implement strategic performance management Program Topics Unit 1: Modern Management - Concept of modern management and its fields - Human resources management Unit 2: Project Management and Innovation - Project management - Innovation management and entrepreneurship Unit 3: Relationship Management and Knowledge Management - Customer relationship management - Knowledge management Unit 4: Digital Marketing Management and Performance Management - Digital marketing management - Strategic performance management Target Audience - Managers - Department heads Program Duration - 4 training days, 4 hours daily, totaling 16 training hours Training Package Contents - PowerPoint presentation - Trainer's guide - Trainee's guide - Training activities - Introductory guide - Scientific references - Evaluation forms and data - Pre- and post-assessment tests - Educational videos - Illustrative images - Mind maps - Brochure - Detailed package contents - Training package template Please click here to view the training package template