Principles of Tourism Marketing

Bag code: HUMTT21630021 Days: 6 days "Today training 5 hours" Time: 30 training hours Targeted participants: employees in the tourism sector Program overview: This program revolves around principles of tourism marketing (definition – types – characteristics – objectives – positives – negatives .. etc) It will be presented through the following units: First training unit: Organizing marketing management Second training unit: Concept of marketing and tourism marketing Third training unit: Tourism markets Fourth training unit: Marketing mix and tourism promotion Fifth training unit: Sales process for tourism services Sixth training unit: Marketing strategies and organizing exhibitions Program objectives: To discuss the organizational structure with the trainee To explain the traits of marketing men with the trainee To discuss old and modern marketing with the trainee To make the trainee aware of the difference between commodity marketing and tourism marketing To explain the trainee the definition of the tourism market To clarify the supply and demand of tourism with the trainee To discuss the concept of marketing mix with the trainee To understand the trainee the definition of tourism promotion To discuss the stages of the sales process with the trainee To discuss the offensive marketing strategy with the trainee To make the trainee aware of the marketing role of tourism exhibitions and conferences Program topics: First unit: (Organizing marketing management)  Organizational structure  Traits of marketing men  Responsibilities of marketing management  Job description of the marketing manager Second unit: (Concept of marketing and tourism marketing)  Old and modern marketing  Definition of marketing  Definition of tourism marketing  Difference between commodity marketing and tourism marketing Third unit: (Tourism markets)  General definition of market  Definition of tourism market  Tourism supply and demand  Types of tourism markets Fourth unit: (Marketing mix and tourism promotion)  Concept of marketing mix  Tourism marketing mix  Concept of promotion  Definition of tourism promotion Fifth unit: (Sales process for tourism services)  Stages of the sales process  Methods for successful travel and tourism marketing Sixth unit: (Marketing strategies and organizing exhibitions)  Offensive marketing strategy  Defensive marketing strategy  Tourism conferences and exhibitions  Marketing role of tourism exhibitions and conferences Bag contents: PowerPoint 97 Trainer guide 111 Trainee guide 104 Profile file 4 Activities bag 13 Mind maps 1 Photos 20 Videos 3 References 3 Trainee data form 3 Brochure 1 Bag contents 12 Training bag template Please click here to view the training bag template