Strategic Marketing

packages Code: ELP10312024Duration:12 training hoursDays:3 days .The Target Audience of the Program:MarketersManagersbusiness ownersAbout the program:This program is about Strategic MarketingIt will be presented through the following topics:The first topic: strategic marketingThe second topic: strategic marketing and a marketing strategyThe third topic: competitive environment analysisProgram Goals:The trainee will know what is strategic marketing?The trainee will deduce the benefits of strategic marketingThe trainee will explore the difference between strategic marketing and marketing strategyThe trainee will understand what is the difference between marketing and strategic marketing?The trainee will know what are the five steps of the strategic marketing process?The trainee will discuss what is competitive environment analysisProgram Axes:First Unit: strategic marketingWhat is strategic marketing?Benefits of strategic marketingsecond Unit: strategic marketing and a marketing strategyDifference between strategic marketing and a marketing strategyWhat Is the Distinction Between Marketing and Strategic Marketing?third Unit: competitive environment analysisWhat Are the Five Steps of the Strategic Marketing Process?What is competitive environment analysisContents of the training packagesFlyer 1PowerPoint Presentation 88ID Guide 4Activities Guide 6Mind Maps 1Coach’s Guide 69Trainee's Guide 60Images 10Videos 6References 3Trainee data form 3Contents of the training packages 12