Pricing strategies for products

Bag code: BUSMS122210026 Days: Two "Training day 5 hours" Time: 10 training hours Targeted participants: Small and medium enterprise owners - Marketing and sales managers - Product and service pricing officers. Program overview: This program revolves around smart adaptation and balance in the face of changes (definition – types – characteristics - objectives - positives - negatives .. etc.) and will be presented through the following units: First training unit: Fundamentals and pricing strategies Second training unit: Applied and advanced pricing Program objectives: ● To explain to the trainee the fundamentals and pricing strategies. ● To familiarize the trainee with applied and advanced pricing. Program topics: First unit: (Fundamentals and pricing strategies) Concept of pricing and its importance ● Definition of pricing and its role in product success ● The relationship between price and perceived value ● The impact of pricing on demand and profitability ● Pricing as a competitive tool Types of pricing strategies ● Cost-based pricing ● Value-based pricing ● Competitive pricing ● Psychological pricing ● Promotional pricing Factors influencing price determination ● Production and operational costs ● Consumer behavior and demand ● Market competition ● Product lifecycle ● Economic conditions Second unit: (Applied and advanced pricing) Pricing based on market and competition ● Competitor price analysis ● Price positioning ● Price superiority strategies ● Avoiding price wars Psychological pricing and consumer behavior ● Impact of numbers on purchase decisions ● Fractional pricing ● Comparative pricing ● Discounts and offers Smart pricing using data and technology ● Sales data analysis ● Price testing ● Dynamic pricing ● Use of artificial intelligence ● Decision support Marketing contents of the PowerPoint pack 102 Trainer guide 63 Trainee guide 59 Activities 4 Introductory guide 4 References 3 Evaluation forms and data 6 Pre- and post-test 6 Videos 4 Images 6 Mind maps 1 Brochure 1 Pack contents 12 Training pack template Please click here to view the training pack template