The nature of marketing

Bag code: BUSMS54721021 Days: 7 days "Training day: 3 hours" Time: 21 training hours Targeted participants: salesmen, managers, business owners Program overview: This program revolves around what marketing is (definition – types – characteristics – objectives – positives – negatives .. etc.). It will be presented through the following units: First training unit: the relationship between public relations and marketing Second training unit: the role of public relations Third training unit: electronic marketing Fourth training unit: marketing plan Fifth training unit: relationship with clients Sixth training unit: the essence of advertising and publicity Seventh training unit: marketing in companies Program objectives: - To enable the trainee to recognize marketing and public relations - To understand marketing, public relations, and their relationship - To explain advertising and public relations - To familiarize the trainee with the role of public relations in marketing mechanisms - To clarify what electronic marketing is - To realize the importance of marketing - To list the types of marketing - To recognize the advantages and disadvantages of marketing - To learn how to create a marketing plan - To understand building successful relationships with clients - To recognize promotion and advertising - To realize the impact of marketing on Arab countries - To learn marketing strategies - To differentiate between advertising and publicity - To define the tasks of the marketing department in companies - To recognize electronic websites Program topics: First training unit: (The relationship between public relations and marketing): marketing and public relations, the relationship between them Second training unit: (The role of public relations): advertising and public relations, the role of public relations in marketing mechanisms Third training unit: (Electronic marketing): electronic marketing, importance of marketing, types of marketing Fourth training unit: (Marketing plan): advantages and disadvantages of marketing, how to create a marketing plan Fifth training unit: (Relationship with clients): the marketer, building successful relationships with clients, promotion and advertising Sixth training unit: (The essence of advertising and publicity): marketing mix, the impact of marketing on Arab countries, marketing strategies, advertising and publicity, types of advertising and publicity Seventh training unit: (Marketing in companies): the difference between advertising and publicity, tasks of the marketing department in companies, electronic websites Bag contents: PowerPoint 179 Trainer guide 204 Participant guide 202 Activities 12 Introductory guide 4 References 2 Evaluation and data forms 6 Pre- and post-tests 6 Videos 12 Photos 10 Mind maps 1 Brochure 1 Bag contents 12 Training bag model: Please click here to view the training bag model