Marketing and electronic marketing

Bag code: BUSBM581030021 does not include the offers Days: 10 days "Today training" 3 hours Time: 30 training hours Targeted participants: those interested in everything related to marketing and electronic marketing Program overview: This program revolves around marketing and electronic marketing (definition – types – characteristics – goals – positives – negatives .. etc.) and will be presented through the following units: First training unit: Marketing goals Second training unit: Recognizing electronic marketing Third training unit: Characteristics of marketing Fourth training unit: Positives and negatives of marketing Fifth training unit: Marketing in Saudi Arabia Sixth training unit: Recognizing Instagram Seventh training unit: Uses of programs in marketing Eighth training unit: What is marketing via Google Ninth training unit: Properties of the electronic mix Tenth training unit: Steps of electronic support Program objectives: - The trainee understands what marketing is - The trainee understands the development of marketing - The trainee deduces the objectives of marketing processes - The trainee understands the types of marketing - The trainee recognizes the elements of marketing - The trainee is familiar with what electronic marketing is - The trainee recognizes the difference between marketing and electronic marketing - The trainee is aware of the specifics of electronic marketing - The trainee understands the electronic marketing triangle - The trainee deduces the advantages of electronic marketing - The trainee knows the disadvantages of electronic marketing - The trainee is familiar with electronic marketing skills - The trainee practices electronic marketing in the Kingdom - The trainee learns about Facebook's history - The trainee understands the use of Facebook in marketing - The trainee recognizes what Instagram is - The trainee recognizes the use of Instagram in marketing - The trainee familiarizes with Twitter - The trainee recognizes the use of Twitter in marketing - The trainee understands the use of WhatsApp in marketing - The trainee understands what LinkedIn is - The trainee deduces LinkedIn and marketing - The trainee learns about Google Plus - The trainee familiarizes with using Google Play in marketing - The trainee practices Snapchat and electronic marketing - The trainee learns the marketing mix - The trainee differentiates between elements of the electronic mix - The trainee is aware of electronic promotion methods - The trainee understands the steps of supporting the electronic mix - The trainee deduces different marketing strategies Program topics: Unit 1: (Marketing goals) What is marketing Development of marketing Objectives of marketing processes Unit 2: (Recognizing electronic marketing) Types of marketing Elements of marketing What is electronic marketing Unit 3: (Characteristics of marketing) Difference between marketing and electronic marketing Specifics of electronic marketing Electronic marketing triangle Unit 4: (Positives and negatives of marketing) Advantages of electronic marketing Disadvantages of electronic marketing Electronic marketing skills Unit 5: (Marketing in Saudi Arabia) Electronic marketing in the Kingdom Facebook history Using Facebook in marketing Unit 6: (Recognizing Instagram) What is Instagram Using Instagram in marketing Recognizing Twitter Unit 7: (Uses of programs in marketing) Using Twitter in marketing Using WhatsApp in marketing What is LinkedIn Unit 8: (What is marketing via Google) LinkedIn and marketing Recognizing Google Plus Using Google Play in marketing Unit 9: (Properties of the electronic mix) Snapchat and electronic marketing Marketing mix Elements of the electronic mix Unit 10: (Steps of electronic support) Methods of electronic promotion Steps of supporting the electronic mix Different marketing strategies Bag contents: PowerPoint 310 Trainer guide 250 Trainee guide 218 Activities 4 Introductory guide 4 References 4 Evaluation and data forms 6 Pre- and post-test 6 Videos 20 Images 10 Mind maps 1 Brochure 1 Bag contents: 12 Please click here to view the training bag model