International marketing

Bag code: BUSMS4839021 Days: 3 days "Today’s training is 3 hours." Time: 9 training hours Targeted participants: Anyone interested in marketing Program overview: This program revolves around international marketing (definition – types – characteristics – objectives – positives – negatives .. etc.) and will be presented through the following units: First training unit: Definition of international marketing Second training unit: Characteristics of global marketing Third training unit: Concept of market segmentation Program objectives: - To explain to the trainee the definition of international marketing - To ask the trainee what is the concept of globalization - To ask the trainee what are the stages of transformation to external marketing - To familiarize the trainee with the characteristics of global marketing - To mention the trainee the reasons for product modification in the global market - To familiarize the trainee with the concept of market segmentation - To mention the trainee the targeted markets - To familiarize the trainee with targeted market strategies Program topics: First unit: (Definition of international marketing) Definition of international marketing Concept of globalization Second unit: (Characteristics of global marketing) What are the stages of transformation to external marketing? Characteristics of global marketing Reasons for product modification in the global market Third unit: (Concept of market segmentation) Market segmentation concept Targeted markets Target market strategies Bag contents: PowerPoint 91 Trainer guide 87 Trainee guide 77 Activities 4 Introductory guide 4 References 4 Evaluation and data forms 6 Pre- and post-test 6 Videos 6 Images 10 Mind maps 1 Brochure 1 Bag contents total: 12 Please click here to view the training bag model