Public relations and administrative process
219ر.س
Product description
Bag code: ADMPRM60515021
Days: 5 days
"Training day 3 hours"
Time: 15 training hours
Targeted participants: managers, business owners, anyone interested in administrative work
Program overview:
This program revolves around control in public relations and administrative process (definition – types – characteristics – objectives – positives – negatives .. etc).
It will be presented through the following units:
First training unit: The nature of public relations
Second training unit: Principles of public relations
Third training unit: Modern trends in public relations
Fourth training unit: Successful public relations functions
Fifth training unit: The role of public relations
Sixth training unit: Tasks of public relations employees
Seventh training unit: Problems of public relations
Program objectives:
To enable the trainee to understand the concept of public relations
To make the trainee aware of the origin of public relations
To see the trainee the objectives and principles of public relations
To familiarize the trainee with the fields of public relations
To realize the trainee the ethics in public relations
To understand the trainee public relations research
To derive the trainee steps for writing scientific research
To explore the trainee modern trends in public relations
To know the trainee a theoretical approach to planning in public relations
To see the trainee steps for developing a public relations strategy
To apply the trainee steps for creating a successful public relations plan
To understand the trainee what are the benefits of planning for public relations
To familiarize the trainee with obstacles to planning in public relations
To explore the trainer useful applications for public relations officers
To derive the trainee public relations and the mental image
To familiarize the trainee with the importance of public relations in organizations
To understand the trainee the tasks of public relations employees and the responsibilities of the public relations management
To realize the trainee the role of public relations in managing problems and crises in the organization
To see the trainee the problems facing public relations
To understand the trainee the public relations audience in the institution
To see the trainee public opinion and trends
Program topics:
First training unit: (The nature of public relations):
Concept of public relations
The origin of public relations
Objectives and principles of public relations
Second training unit: (Principles of public relations):
Fields of public relations
Ethics in public relations
Public relations research
Third training unit: (Modern trends in public relations):
Steps for writing scientific research
Modern trends in public relations
Theoretical approach to planning in public relations
Fourth training unit: (Successful public relations functions):
Steps for developing a public relations strategy
Steps for creating a successful public relations plan
What are the benefits of planning for public relations?
Fifth training unit: (The role of public relations):
Obstacles to planning in public relations
Useful applications for public relations officers
Public relations and the mental image
Sixth training unit: (Tasks of public relations employees):
The importance of public relations in organizations
Tasks of public relations employees and responsibilities of the public relations management
The role of public relations in managing problems and crises in the organization
Seventh training unit: (Problems of public relations):
Problems facing public relations
Public relations audience in the institution
Public opinion and trends
Contents of the bag:
PowerPoint 195
Trainer's guide 188
Trainee's guide 165
Activities 10
Introductory guide 4
References 6
Evaluation forms and data 6
Pre- and post-test 6
Videos 10
Photos 10
Mind maps 1
Brochure 1
Bag contents: 12
Training bag model
Please click here to view the training bag model

