Marketing of health insurance services

Bag code: BUSI2928024 Days: two "training day 4 hours" Time: 8 training hours Targeted participants: health insurance institution employees Program overview: This program revolves around marketing health insurance services (definition – types – characteristics – objectives – positives – negatives .. etc.) and will be presented through the following units: First training unit: Insurance importance and its types. Second training unit: Marketing characteristics and the importance of health marketing. Program objectives: That the trainee understands the concept of insurance and its types. That the trainee mentions types of health insurance and the definition of health marketing. That the trainee recognizes the marketing characteristics of insurance. That the trainee discusses types of health insurance and the definition of health marketing. Program topics: First unit: (Insurance importance and its types.) Concept of insurance and its types. Do you need insurance and how to obtain it. Health insurance and its purpose and importance. Types of health insurance and the definition of health marketing. Second unit: (Marketing characteristics and the importance of health marketing.) Marketing characteristics of insurance. The importance of health marketing and its stages. Elements of the marketing mix and relationship-based marketing. Technical underwriting aspects and the profit growth problem. Bag contents: PowerPoint 84 Trainer guide 55 Trainee guide 48 Activities 2 Introductory guide 4 References 4 Evaluation forms and data 6 Pre- and post-test 6 Videos 2 Photos 10 Mind maps 1 Brochure 1 Bag contents 12 Please click here to view the training bag model.