The marketing budget and advertising expenditure

Bag code: BUSMS94312024 Days: 3 training days "Today’s training 4 hours" Time: 12 training hours Targeted participants: managers, financial officers, digital marketers, digital entrepreneurs, and owners of new websites About the program: This program revolves around marketing budget and advertising expenditure (definition - types - characteristics - objectives - positives - negatives .. etc). It will be presented through the following units: First training unit: The quadruple strategy and the buyer's journey Second training unit: Marketing budget and advertising expenditure Third training unit: Advertising campaigns and using Google Program objectives: - To familiarize the trainee with the SWOT Analysis strategic tool - To summarize the trainee the buyer's journey - To discuss the trainee methods of preparing the marketing budget - To conclude the trainee the return on advertising spend ROAS - To explain the trainee a successful advertising campaign - To apply the trainee advertising via Google "AdWords" Program topics: First training unit: (The quadruple strategy and the buyer's journey): SWOT Analysis strategic tool Buyer’s journey Second training unit: (Marketing budget and advertising expenditure): Preparing the marketing budget Return on advertising spend ROAS Third training unit: (Advertising campaigns and using Google): Successful advertising campaign Advertising via Google "AdWords" Contents of the bag: PowerPoint 99 Trainer's guide 92 Trainee's guide 82 Activities 6 Introductory guide 4 References 6 Evaluation and data forms 6 Pre- and post-test 6 Videos 6 Images 10 Mind maps 1 Brochure 1 Bag contents: 12 Training bag model Please click here to view the training bag model