Marketing and advertising in public relations

Bag code: ADMPRM54721021 Not included in the offers Days: 7 days "Training day 3 hours" Time: 21 training hours Targeted participants: managers, business owners, anyone interested in administrative work Program overview: This program revolves around marketing and publicity in public relations (definition – types – characteristics – objectives – positives – negatives .. etc). It will be presented through the following units: First training unit: the relationship between public relations and marketing Second training unit: the role of public relations Third training unit: electronic marketing Fourth training unit: the marketing plan Fifth training unit: the relationship with clients Sixth training unit: the essence of publicity and advertising Seventh training unit: marketing in companies Program objectives: - To enable the trainee to learn about marketing and public relations - To understand marketing, public relations, and their relationship - To explain publicity and public relations - To familiarize the trainee with the role of public relations in marketing mechanisms - To clarify what electronic marketing is - To realize the importance of marketing - To list types of marketing - To recognize the advantages and disadvantages of marketing - To learn how to develop a marketing plan - To understand building successful relationships with clients - To learn about promotion and advertising - To realize the impact of marketing on Arab countries - To understand marketing strategies - To differentiate between publicity and advertising - To define the tasks of the marketing department in companies - To familiarize the trainee with electronic sites Program topics: First unit: (The relationship between public relations and marketing): - Marketing and public relations - The relationship between marketing and public relations Second unit: (The role of public relations): - Publicity and public relations - The role of public relations in marketing mechanisms Third unit: (Electronic marketing): - Electronic marketing - The importance of marketing - Types of marketing Fourth unit: (The marketing plan): - Advantages and disadvantages of marketing - How to develop a marketing plan Fifth unit: (Relationship with clients): - The marketer - Building successful relationships with clients - Promotion and advertising Sixth unit: (The essence of publicity and advertising): - The marketing mix - The impact of marketing on Arab countries - Marketing strategies - Publicity and advertising - Types of publicity and advertising Seventh unit: (Marketing in companies): - The difference between publicity and advertising - Tasks of the marketing department in companies - Electronic sites Bag contents: - PowerPoint: 179 - Trainer’s guide: 204 - Trainee’s guide: 202 - Activities: 12 - Introductory guide: 4 - References: 2 - Evaluation and data forms: 6 - Pre- and post-tests: 6 - Videos: 12 - Photos: 15 - Mind maps: 1 - Brochure: 1 Bag contents: 12 Please click here to view the training bag model