Creative marketing

159

Product description

Bag code: BUSMS5139021 Days: 3 days "Today’s training: 3 hours" Time: 9 hours of training Targeted participants: everyone interested in marketing Program overview: This program revolves around creative marketing (definition – types – characteristics – objectives – positives – negatives .. etc.) It will be presented through the following units: First training unit: Concept of Creativity Second training unit: Time Management Third training unit: Pricing Strategies Program objectives: - To explain the concept of creativity - To ask the trainee what is the Blue Ocean Strategy - To mention the red oceans and blue oceans - To introduce the trainee to time management - To explain the trainee the concept of FIFO - To familiarize the trainee with the principles of fair pricing - To point out pricing mistakes - To introduce the trainee to pricing strategies - To compare the trainee between the law of supply and the law of demand Program axes: First unit: (Concept of Creativity) - Concept of Creativity - Blue Ocean Strategy - Red Oceans and Blue Oceans Second unit: (Time Management) - Time Management - FIFO concept - Principles of Fair Pricing Third unit: (Pricing Strategies) - Pricing mistakes - Pricing strategies - Law of Supply and Law of Demand Contents of the bag: - PowerPoint 113 - Trainer’s guide 109 - Trainee’s guide 99 - Activities 4 - Introductory guide 4 - References 4 - Evaluation and data forms 6 - Pre- and post-test 6 - Videos 6 - Photos 10 - Mind maps 1 - Brochure 1 Contents of the bag 12 Training bag model Please click here to view the training bag model