Advertisements and ways to benefit from them through social media sites

Bag code: BUSMS91312024 Days: 3 training days (Today’s training 4 hours) Time: 12 training hours Targeted participants: Digital marketers and owners of small and medium enterprises Program overview: This program revolves around advertising and ways to benefit from it through social media sites (definition - types - characteristics - objectives - positives - negatives .. etc). It will be presented through the following units: First training unit: Digital marketing and social media Second training unit: Paid advertising and creating an advertising campaign Third training unit: Social communication and managing advertising campaigns Program objectives: For the trainee to recognize the importance of advertising on social media in marketing. For the trainee to summarize the difference between digital marketing and social media. For the trainee to discuss paid advertising on social media. For the trainee to list the steps of creating an advertising campaign on social media. For the trainee to explain how to benefit from social media advertising. For the trainee to apply methods of managing advertising campaigns. Program topics: First training unit: (Digital marketing and social media): Importance of advertising on social media in marketing Difference between digital marketing and social media Second training unit: (Paid advertising and creating an advertising campaign): Paid advertising on social media Steps to create an advertising campaign on social media Third training unit: (Social communication and managing advertising campaigns): How to benefit from social media advertising? Managing advertising campaigns Contents of the bag: PowerPoint 98 Trainer’s guide 87 Trainee’s guide 77 Activities 6 Introductory guide 4 References 6 Evaluation and data forms 6 Pre- and post-test 6 Videos 6 Photos 10 Mind maps 1 Brochure 1 Bag contents: 12 Training bag model Please click here to view the training bag model