Digital Marketing for Public Relations

Bag code: ELP8815025Days: 1 day.Duration: 5 training hoursThe Target Audience of the Program:• Public Relations professionals• Marketing and communications specialists• Social media managers• Entrepreneurs and business owners seeking to leverage digital platforms for PR• Anyone interested in integrating digital marketing strategies with public relations effortsAbout the program:This program is about Ethics and LeadershipIt will be presented through the following topics:The Unit: Digital Marketing for Public RelationsProgram Goals:By the end of this unit, participants will be able to:1. Understand the role of digital marketing in modern public relations practices.2. Identify key digital tools and channels that enhance PR campaigns.3. Apply best practices for managing digital PR, including content creation, influencer engagement, and online reputation management.4. Develop integrated strategies that align digital marketing efforts with PR goals.5. Measure and analyze the effectiveness of digital PR initiatives using appropriate metrics and analytics tools.Program Axes:The Unit: Digital Marketing for Public Relations Digital Marketing for Public Relations How Digital Marketing Enhances PR Efforts Best Practices for Successful Digital PRContents of the training packages:PowerPoint Presentation 21Coach’s Guide 24Trainee's Guide 22Activities Guide 2ID Guide 3References 3Trainee data form 4Videos 2Images 10Mind Maps 1Flyer 1Contents of the training packages 12Please click here to view the training package model