Public relations methods and their objectives

Bag code: ADMPRM51515021 Days: 5 days "Training day 3 hours" Time: 15 training hours Targeted participants: Public relations employees / managers / business owners Program overview: This program revolves around public relations methods and their objectives. (Definition – Types – Characteristics – Goals – Positives – Negatives .. etc.) It will be presented through the following units: First training unit: Public relations methods and factors of their emergence. Second training unit: Reception staff and event management. Third training unit: How to increase product awareness and create interest. Fourth training unit: How to present information and enhance the brand. Fifth training unit: How to control the conversation and win clients. Program objectives: For the trainee to understand public relations methods. For the trainee to explain the factors that led to the emergence of public relations. For the trainee to discuss employment fields in public relations. For the trainee to summarize the tasks of reception staff. For the trainee to recognize who is an event management employee. For the trainee to discuss what is the hospitality field. For the trainee to understand press editing. For the trainee to explain how to increase product awareness. For the trainee to discuss the way to create interest. For the trainee to understand how to present information. For the trainee to explain how to motivate demand. For the trainee to realize how to enhance brands. For the trainee to discuss how to control the conversation. For the trainee to summarize how to control the flow of information. For the trainee to understand how to win clients. Program topics: First unit: (Public relations methods and factors of their emergence) - Public relations methods - Factors that led to the emergence of public relations - Employment fields in public relations Second unit: (Reception staff and event management) - Tasks of reception staff - Event management employee - What is the hospitality field Third unit: (How to increase product awareness and create interest) - Press editing - How to increase product awareness - How to create interest Fourth unit: (How to present information and enhance the brand) - How to present information - Motivating demand - Enhancing brands Fifth unit: (How to control the conversation and win clients) - Controlling the conversation - How to control the flow of information - How to win clients Bag contents: PowerPoint 156 Trainer's guide 143 Trainee's guide 127 Activities 12 Introductory guide 4 References 3 Evaluation and data forms 6 Pre- and post-test 6 Videos 3 Images 15 Mind maps 1 Brochure 1 Bag contents 12 Training bag model Please click here to view the training bag model