Institutional communication

Bag code: ADMAD119312021 The institutional communication bag is an integrated training program aimed at developing effective communication skills within institutions, enabling administrative leaders to understand the mechanisms of internal and external communication, and building a positive mental image of the organization. The bag also helps to enhance administrative leadership skills, manage organizational reputation, and understand the relationship between the manager and the organization in light of modern organizational developments, reflecting positively on improving institutional performance and increasing work efficiency. Objectives of the institutional communication program: - To familiarize the trainee with the concept of institutional communication - To acquaint the trainee with the elements of institutional communication - To recognize the goals of institutional communication - To understand the obstacles to effective communication within the institution - To distinguish between institutional and marketing communication - To understand techniques and tools of effective communication within companies - To identify specialized fields of institutional communication - To keep pace with organizational developments in institutional communication - To explore communication methods within the organization - To understand mechanisms for forming the mental image of companies - To recognize the management of the company's reputation - To be familiar with programs for maintaining the organization's reputation Program topics: - Concept of institutional communication - Elements of institutional communication - Goals of institutional communication - Obstacles to effective communication within the institution - The difference between institutional and marketing communication - Techniques and tools of effective communication within companies - Specialized fields of institutional communication - Institutional communication and modern organizational developments - Communication methods within the organization - Formation of the company's mental image - Managing the company's reputation - Programs for maintaining institutional reputation Target audience: - Managers and department heads - Deputy managers - Assistant managers - Candidates for administrative positions - Administrative leaders in institutions - Managers of organizations in general Program duration: 3 training days totaling 12 training hours Training bag contents: - Comprehensive PowerPoint presentation (80 slides) - Trainer's guide (78 pages) - Trainee guide (67 pages) - 4 practical training activities - Introductory guide (3 pages) - 6 scientific references - 6 evaluation and data forms - 6 tests (pre- and post-assessment) - 2 educational videos - 10 illustrative images - One mind map - Introductory brochure - 12 additional training contents Additional training bag model: Please click here to view the training bag model Training bag video