Marketing environment

Bag code: BUSMS45412021 Days: 4 days "Training day: 3 hours" Time: 12 training hours Targeted participants: Everyone interested in marketing and electronic marketing Program overview: This program revolves around the marketing environment (definition – types – characteristics – objectives – positives – negatives .. etc.) and will be presented through the following units: First training unit: Marketing Environment Second training unit: Elements of Marketing Third training unit: Marketing Communications Fourth training unit: Sales Strategy Program objectives: - That the trainee understands the concept of the marketing environment - That the trainee understands environmental scanning - That the trainee deduces the elements of marketing and advertising - That the trainee understands affiliate marketing - That the trainee recognizes the concept of integrated marketing communications - That the trainee is familiar with marketing communication channels - That the trainee recognizes advertising - That the trainee is aware of sales activation Program topics: First unit: (Marketing Environment) - Concept of the marketing environment - Environmental scanning Second unit: (Elements of Marketing) - Elements of marketing and advertising - Affiliate marketing Third unit: (Marketing Communications) - Concept of integrated marketing communications - Marketing communication channels Fourth unit: (Sales Strategy) - Advertising - Sales activation Contents of the bag: PowerPoint 127 Trainer guide 104 Trainee guide 93 Activities 4 Introductory guide 4 References 4 Evaluation forms and data 6 Pre- and post-test 6 Videos 8 Images 10 Mind maps 1 Brochure 1 Bag contents 12 Training bag model Please click here to view the training bag model