Alya Paris Women's Eau de Parfum 100ml

The aromatic line: the scent of cold water scattered on hot chalk, that is the vision of the French-Tunisian designer عزالدين علايا and his concept for his first perfume. It is a revival of his childhood memories of water splashing outside on a very hot wall, humidity, and the interaction between cold and hot when they meet. This vision shows the uniqueness of this designer's creativity. After many preconceived expectations, here is the first perfume from عزالدين علايا in our hands. The perfume combines the artistic brilliance of young perfumer ماري سالاماني and the unique design of the bottle by furniture designer مارتن سزيكلي, embodying the creativity and greatness عزالدين علايا is known for. Instead of the perfume originating from a restricted space conditioned by market rules, it came as the fruit of genuine love and the result of many long discussions around a dining table, where ideas and thoughts were exchanged with the علايا team. However, ماري سالاماني was the one who led the ship in creating this beautiful perfume. علايا evaluated his creative team’s production, while his photographer باولو روفرسي and his creative partners were part of this process.