Nasmāt Bloom

Gucci appreciates the modern free woman who loves to express herself without restrictions and embodied that in Gucci Bloom perfume in its first edition signed by the creative director of the house, Alessandro Michele. Alessandro wanted to create a perfume that transports us to a lush garden full of flowers and plants with a blend of rose scent, musk, and natural jasmine. Indian kikoyal plant, which changes color when it blooms, adds an aromatic touch of floral fragrance as well. The campaign for this perfume was inspired by a journey to a blooming garden and included Dakota Johnson, actress and model Harry Neif, and artist Petra Collins.