Strategic Marketing

159

وصف المنتج

packages Code: ELP10312024


Duration:

12 training hours

 Days:

3 days .

The Target Audience of the Program:

           Marketers

           Managers

           business owners


About the program:

This program is about Strategic Marketing

It will be presented through the following topics:

The first topic: strategic marketing

The second topic: strategic marketing and a marketing strategy

The third topic: competitive environment analysis


Program Goals:

           The trainee will know what is strategic marketing?

           The trainee will deduce the benefits of strategic marketing

           The trainee will explore the difference between strategic marketing and marketing strategy

           The trainee will understand what is the difference between marketing and strategic marketing?

           The trainee will know what are the five steps of the strategic marketing process?

           The trainee will discuss what is competitive environment analysis


Program Axes:

First Unit: strategic marketing

           What is strategic marketing?

           Benefits of strategic marketing

second Unit: strategic marketing and a marketing strategy

           Difference between strategic marketing and a marketing strategy

           What Is the Distinction Between Marketing and Strategic Marketing?

third Unit: competitive environment analysis

           What Are the Five Steps of the Strategic Marketing Process?

           What is competitive environment analysis


Contents of the training packages

Flyer  1

PowerPoint Presentation     88

ID Guide       4

Activities Guide        6

Mind Maps   1

Coach’s Guide          69

Trainee's Guide        60

Images           10

Videos 6

References    3

Trainee data form    3

Contents of the training packages  12