Public Relations Fundamentals

كود الحقيبة: ELP9614025

The Public Relations Fundamentals training package is designed to develop participants’ skills in customer communication, relationship building, and service quality management. The program explores customer engagement and communication, service quality and reliability, customer-centric culture, and the role of technology and innovation in improving customer experiences. It helps customer service representatives and sales professionals strengthen their interpersonal skills, respond effectively to customer needs, build trust, and contribute to positive organizational relationships and long-term customer satisfaction.

Duration of Public Relations Fundamentals

• Duration: One training day.
• Total Training Hours: 4 training hours.

Target Audience

• Customer service representatives.
• Sales team members.

Program Objectives

• Learn how to communicate and interact effectively with customers.
• Discuss the quality and reliability of services and understand their importance in customer satisfaction.

Program Topics

First Unit: Public Relations Fundamentals

• Customer Engagement and Communication
• Service Quality and Reliability
• Customer-Centric Culture
• Technology and Innovation

Training Package Contents

• Flyer: 1.
• PowerPoint Presentation: 41.
• ID Guide: 4.
• Activities Guide: 2.
• Mind Maps: 1.
• Coach’s Guide: 41.
• Trainee’s Guide: 35.
• Images: 10.
• Videos: 2.
• References: 2.
• Trainee Data Form: 3.
• Training Package Contents: 12.

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